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http://blog.gahcc.org/2012/11/the-real-winner-of-the-presidential- elections-social-media/social-media-political/ |
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http://pakzindabad.com/2013/04/04/political-parties- targeting-social-media-for-election-campaign/ |
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http://www.onlinesocialmedia.net/20110411 /political-election-issues-and-social-media-1-in-5-discuss/ |
The first person to use social media for their political campaign was John Edwards, he created a video and posted it on his own website to announce he would be running in the election. John Edward campaign was the start of a new revolution of campaigning, in today’s society every candidate running for an up and coming election use a form of social technology to appeal to society. From all the present media technologies, the platform of choice has become YouTube. Most of the politicians in today's society have been part of social media in some form whether it be an online video or just having regular communications on such sites as Facebook or twitter.
Although politicians use social media as a way of expressing to the public, it doesn't mean that the way they use it is effective. A Great example of social media and politics is Obama 2008 campaign.
Obama and his team managed to reach 5 million supporters on 15 different social media networks over the course of his campaign. Obama Approximately had 2.5-3 million Facebook supporters, 11500 Twitter followers and 50 million viewers of his YouTube channel. Showing that him and his team did use social media effectively
Another campaign that was successful for using social media which is a little closer to home is Kevin Rudd, for his Kevin 07 campaign. The federal election campaign used all the social media outlets including his own website of kevin07.
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http://blog.izilla.com.au/2007/12/18/ recent-projects-kevin-07/ <!--[if !supportLineBreakNewLine]--> <!--[endif]--> |
Kevin Rudd fans can also buy Kevin07 T-shirts and bumper stickers.
Social media can get support other celebrities to help boost votes for campaigns
Politicians can receive some slack from the pubic for using social media and can be made a mockery of.
It is clear that in today’s society in order to appeal to most people the politicians running must have some form of online campaign using some form of social media, so that they can reach a wider, broader and somewhat younger audience. This must be alongside the traditional campaigning practices like radio advertisements and also mail in the post. In order to maximise the politicians audience.
Some very enlightening numbers have been specified regarding the benefit social media has provided for the Obama campaign. I also agree with the suggestion that social media is used for communication but it needs to be managed very well in order for it to be effective.
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